Thirsty Roots simply means Black Hair so when you hear the thousands of men and women world-wide saying “I Love My Thirsty Roots” they are expressing the love of their Black Hair.
The beautiful thing about this statement is that it is so personal. It’s all about YOUR thirsty roots and the uniqueness GOD created for YOU! Learning to love your hair has the positive results of getting the education it takes to make sure it’s healthy and that’s what we want for you. It doesn’t matter how you choose to wear your thirsty roots because that’s your individual choice and we respect that. We will love and support everyone who has black hair with zero tolerance for segregation due to their choice of styling.